Parent Category: News | 06-09-2013
With new over-the-top (OTT) and TV everywhere platforms being continuously launched, new research from MRG is predicting that the good times are about to roll for the online video platform (OVP) market.
The analyst believes that as the number of devices used to view video continues to proliferate — with mobile video viewers in Europe growing 162% to 48.1 million from December 2011 to December 2012 — vendor revenues for OVPs in professional media applications will exceed $580 million by the end of 2017. A further driver to this growth will be the fact that the complexity of delivering to multiple screens with different resolutions, systems and digital rights management (DRM) schemes has led, and will lead, many media companies to an OVP for management of their online content delivery.
MRG notes that many OVP vendors and their products have been around for the past five years or more. It adds that in some regions, like North America, the market is maturing and growth prospects are slowing, whereas in other geographic regions are mostly untapped so will grow much more quickly, albeit from a much smaller base of revenue.
Yet despite its optimism, MRG warns that as video files and streams to grow exponentially, video operators' task of managing content will become more and more complicated.