Parent Category:News 06-09-2013
Rovi has unveiled what it says is the first consumer software application to enable the free creation and playback of DivX video in the new high efficiency video coding (HEVC/H.265) standard.
Claiming to be driving innovation in digital entertainment, Rovi says that the new DivX 10 is part of a significant effort to accelerate HEVC adoption across the video industry. The launch continues a HEVC strategy programme beginning in early 2013 when Rovi rolled out an HEVC Development Programme to allow companies to take advantage of the latest compression standard to reduce costs and deliver optimised viewing experiences in bandwidth constrained environments.
DivX 10 lets consumers create DivX HEVC video up to 1080p for playback across multiple screens, including personal computers, mobile phones, tablets, and consumer electronics (CE) devices. It also supports profiles across DivX Converter, DivX Player and DivX Web Player, and offers optimised playback with reverse/forward seek, pause, and play.
“We believe DivX 10 is an application that will help fuel HEVC content availability and generate demand for playback support to be integrated into consumer electronics devices,” commented Kanaan Jemili, senior vice president, product management, Rovi Corp. “A first of its kind, DivX 10 is one element of a broader DivX HEVC ecosystem spanning software, hardware, content and services that could help companies realise new cost savings and improve the video entertainment experience for consumers.”