Michelle Clancy | 06-09-2013
Xumo has released its 'smart TV advertising' software development kit (SDK), which does what it says: it allows smart TV app developers to insert video ads into their applications.
Marking Xumo's expansion into the application space, the SDK enables the integration of video ads into video-on-demand (VOD) and linear stream content. Developers can place video ads from the network of their choice into their HTLM5 applications before or in the middle of video content.
"This is the first of many robust ad units Xumo will deliver for application developers and smart television manufacturers," said Colin Petrie-Norris, CEO of Xumo. "This opens up a world of exciting monetisation possibilities for TV app developers – and lays the foundation for full ad interactivity, social functionality as well as audio and traditional display ad support."