September 6, 2013 08.45 Europe/London By Robert Briel

Smart TV Alliance has launched a developer support programme, enabling application developers to submit Smart TV applications to a single integrated QA process to port applications across Alliance compliant Smart TVs.
The Alliance is also releasing a new software development kit (SDK 2.5) that will enable multi-screen application development and announcing nine new industry-leading manufacturers and solution providers who have joined the Alliance to further support cross-platform Smart TV applications and services.
Current developers who have successfully validated applications through this integrated program include Video ŕ volonté, Transgaming and Kinoplex, with a number of additional application providers currently in the Joint QA process.
“Smart TV Alliance is thrilled to announce the availability of a developer support programme. The Alliance is focused on the need for a non-proprietary ecosystem for application developers to create compelling, platform-agnostic services across a large number of devices, and we believe a Developer Support Program is a critical step in this direction,” said Seijiro Yasuki, president of Smart TV Alliance and chief technology executive of digital products and services Company, Toshiba.
Since its launch in 2012 with the founding three members of LG Electronics, TP Vision and Toshiba, Smart TV Alliance has shown consistent growth and is now comprised of 19 members across a variety of ecosystem segments with the addition of new Sponsor members Vestel and Xumo, as well as members Warner Bros., Dolby, Opera Software, Realtek, Arcelik A.S., FPT Software and TPV Group. They join the founding members and current members Panasonic, ABOX42, IBM, Obigo, Qualcomm, Technisat and Yume.