September 6, 2013 13.08 Europe/London By Robert Briel

Video content discovery solutions provider Jinni, has signeda multi-year agreement with Microsoft to enhance entertainment discovery on Xbox video game and entertainment systems.
Jinni’s proprietary Entertainment Genome uses deep knowledge of every show and movie in the Xbox Video catalogue to help the Xbox recommendations system intuitively and accurately connect Xbox users to content they’ll enjoy. By using the rich set of attributes in the Jinni Entertainment Genome, Xbox recommendations go beyond the standard genre similarity. When paired with other Xbox signals, such as a user’s viewing history, this sets a new bar in content discovery.
“Creating the most amazing entertainment experience means always putting the customer experience first,” said Dave Alles, Xbox general manager. “Our goal is to make it effortless to get you to entertainment you’ll truly love. Pairing Jinni’s Entertainment Genome™ with other key advances such as Conversational Understanding, makes finding something to watch on Xbox as fun as watching it.”
“The inspiration for Jinni has always been putting the user at the center of the entertainment experience, by making finding great content intuitive and fun,” said Jinni Co-founder and CEO, Yosi Glick. “We are happy to be a part of the legendary Xbox entertainment experience.”