AT&T U-verse to carry beIN SPORT
Gabriel Miramar-Garcia | 07-09-2013
beIN SPORT is making its debut on AT&T U-Verse TV; AT&T has added both beIN SPORT and beIN SPORT en Español to the lineup. The programming will be offered in both standard definition and high definition.
The distribution deal is just in time for the kickoff of beIN SPORT’s exclusive coverage of the CONMEBOL & CONCACAF World Cup qualifying football matches.
“We are delighted to be able to add beIN Sport to our robust lineup of AT&T U-verse TV sports programming,” said Aaron Slator, president of content and advertising, AT&T. “This is a definite win for our AT&T U-verse TV customers. They will now have the opportunity to see this exclusive coverage coming to them from some of the most exciting international stadiums and venues in the world.”
beIN SPORT also has exclusive coverage of Spain’s La Liga, Italy’s Serie A and France’s Ligue 1, among other leagues and competitions.
“The AT&T U-verse content team has just scored another coup for its customers by bringing our networks in English and Spanish to their customers,” said Yousef Al-Obaidly, managing director of beIN SPORT. “AT&T U-verse TV customers are passionate. And our two networks will offer them more soccer and top flight international competition than any other channel.”