Parent Category NEWS | 09-09-2013
Aiming to redefine how video professionals create, collaborate and deliver productions across multiple screens, Adobe has enhanced the video tools of its Creative Cloud product.
The Creative content giant says that it has added over 150 new features, update not only video tools in Creative Cloud, and also improving capabilities in Premiere Pro CC, Adobe After Effects, Adobe SpeedGrade CC, Adobe Prelude CC, Adobe Media Encoder CC and Adobe Anywhere for video. The updates, expected in October, are designed to allow broadcast and media professionals to extend their creative toolset and streamline their editing environments.
The new Creative Cloud will set out to offer video professionals a membership-based service that provides users with “unlimited” access to download and install flagship Adobe professional video desktop applications as well as the full range of Adobe desktop applications for design, Web and photography.
With Creative Cloud membership, users will also have access to publishing services to deliver apps and websites, cloud storage and the ability to sync to any device, and new products and exclusive updates as soon as they’re released. This asserts Adobe will offer more efficient ways to share work with colleagues and the creative community; and enable more innovation, collaboration and efficient productions from post to broadcast.
“Professional video is a dynamic industry where things change fast. Broadcasters and Video Pros have limited resources and are under increasing pressure to deliver more on shorter timelines and smaller budgets, so they need solutions that streamline workflows and enable more efficiency,” said Bill Roberts, director of video product management, Adobe.
“We make an active effort to listen to our customers and develop solutions to address industry challenges and both Creative Cloud and Adobe Anywhere give us a great platform to quickly deliver those enhancements.”