Michelle Clancy | 09-09-2013
Feeding America, the nation's leading hunger-relief organisation, is teaming up with Sony Pictures Animation and eBay Giving Works for the release of the animated comedy Cloudy with a Chance of Meatballs 2, in cinemas 27 September, to help raise funds and awareness to fight hunger in the US.
Among the charity auction items is a two-night adventure to Los Angeles for the film's premiere, which includes round trip airfare and hotel along with transportation to and from the premiere event attended by the film's cast and crew.
Bidders also have the chance to win a private screening with up to 50 friends and family members at a cinema in or near their home town, as well as posters and the film's original concept art autographed by actors Anna Faris and Bill Hader. Shoppers also have the opportunity to support Feeding America's Hunger Action Month directly by donating a dollar at checkout on eBay.
The auction runs until 13 September.
"After teaming up with Sony Pictures for the first Cloudy with a Chance of Meatballs film, we couldn't be more thrilled to be able to collaborate again. This fun, family-friendly campaign will help provide fresh produce to children and families in need. In addition, the eBay charity auction will help raise awareness of the issue and the 49 million Americans who struggle with hunger," said Leah Ray, vice president of corporate partnerships at Feeding America.
The release of the movie will coincide with Feeding America's Hunger Action Month.