Editor | 09-09-2013
Extending an existing partnership in a move aiming to bring new apps to TV viewers, Opera Software and Hisense have installed the Opera TV Store on selected models of the latter’s smart TVs.
The Opera TV Store is already available on smart TVs and Blu-ray disc players from Sony and TCL, and is coming soon to TVs, Blu-ray disc players and set-top boxes from several other manufacturers. The Opera ecosystem comprises the Opera TV Store, with the Opera Devices SDK and Opera browser powering the web on devices, including Sony, Samsung, Philips, TCL, Humax, Sharp, Loewe, Boxee, Freesat+, Vestel and Altech, as well as Hisense.
Hisense already uses the Opera Devices Software Development Kit to power its entertainment portal and believes that by introducing the Opera TV Store app platform on its K610, XT780, XT880, K366 and K610 smart TV models, it can offer a rich selection of entertaining HTML5-based apps optimised for connected TV spanning video, music, social media, games, news and utilities.
“Opera and Hisense have built a rewarding partnership. We evaluated many options when we decided to offer apps to our TV customers, and chose Opera as it has proven to be the simplest and fastest way to bring apps to TV,” commented Charlie Wang, vice president of Hisense Group. “We are excited to extend our collaboration to include the Opera TV Store and take our smart TV experience to a new level.”
"By making it seamless to run the Opera TV Store on our browser, Opera has engineered a turn-key product that lowers the entry barrier for OEMs to launch app stores on their TV products," added Aneesh Rajaram, senior vice president for TV & devices, Opera Software. “With more and more content owners flocking to HTML5 to enable their TV screen propositions, Hisense viewers can now have an even more entertaining and personalised TV experience.”