September 9, 2013 09.26 Europe/London By Robert Briel

At IFA 2013 in Berlin, the chief executive of LG’s Home Entertainment Company revealed that the company will expand the global rollout of its OLED TVs to several markets throughout Asia, Africa, the Middle East, and the CIS region before the end of the year.
The company’s 55- and 65-inch UltraHD 4K TVs (the first ever models to be equipped with HEVC decoder) will be launched in 50 countries this year and LG will expand its strategic cooperative efforts with broadcasters and other partners to accelerate the growth of Ultra HD content.
“With the demand for OLED TV and Ultra HD TV expected to grow rapidly next year, the competition to gain supremacy in the next generation TV market will be fierce,” said Mr. Kwon, president and CEO of the LG Electronics’ Home Entertainment Company.
“LG will leverage its strong position and further consolidate its global TV business by speeding up the launch dates of its OLED TVs in a number of core markets. We will also introduce an expanded lineup of Ultra HD TVs and deliver a comprehensive, differentiated smart TV user experience.”
LG will also increase the market share of LG’s smart TVs by expanding compatibility with web-based applications and by strengthening LG’s involvement in the Smart TV Alliance.
LG has signed strategic partnerships with content providers and broadcasters, including major European players, RAI and BSkyB. The manufacturer will bolster its smart TV game offerings with popular titles from noted publishers including Activision, Disney and even cloud-based gaming services.