Jörn Krieger | 09-09-2013
US media company Discovery Networks will launch the women's channel TLC in Germany in April 2014. The channel will be available as an advertising-financed free-to-air service via cable, satellite and IPTV.
The channel, which launched in the 1980s as The Learning Channel, now reaches a total of around 300 million households in 167 countries outside the US. "TLC stands for exceptional people, exceptional moments and innovative non-fictional entertainment," Susanne Aigner-Drews, managing director of Discovery Networks Deutschland, told German industry magazine w&v.
TLC will solely show real-life formats targeting women between 20 and 49. The programmes will mainly be contributed by its US parent company and will be screened as German TV premieres, for example series like Here comes Honey Boo Boo, Cake Boss, Ultimate Shopper, Say Yes to the Dress and Breaking Amish.
Original German productions are also planned. "The Americans make fantastic entertainment, but we need German content colours as well. They will be clearly visible," said Aigner-Drews.
TLC, which will also be available in Austria and Switzerland, will be Discovery Network's second free-to-air channel in the German-speaking market after men's channel DMAX. Discovery Networks Deutschland also operates pay-TV channels Discovery Channel and Animal Plant in Germany, Austria and Switzerland.