Juan Fernandez Gonzalez | 10-09-2013
The French group Banijay is to expand in the Spanish market and enter drama production through its purchase of the independent production company Day Light On (DLO).
The group is already working in Spain since its acquisition of Ana Rosa Quintana's Cuarzo Producciones. DLO, which is headed by former TVE commercial director José Manuel Lorenzo, will now also be under the Banijay name, although both Spanish companies will operate separately.
The French company aims to reinforce its position in the Spanish drama production market.
DLO was founded two years ago and has experienced fast growth since then. The company has developed several projects which have been broadcast in prime time on Spain's main TV channels.
The TV movie El Ángel de Budapest, broadcast on TVE, and Familia and Mario Conde los Días de Gloria, both on Mediaset's Telecinco, are among its most awarded productions. Currently, DLO is also producing El Capitán Alatriste for Telecinco.
"DLO is the perfect complement to our existing Spanish Group company Cuarzo, being a fantastic opportunity to maximise our presence in Spain," said Marco Bassetti, Banijay's CEO. "In just two years, we have developed DLO into one of the leading producers in Spain and we're now looking forward to achieving even greater success in this new partnership," added Lorenzo.