Pascale Paoli-Lebailly | 10-09-2013
TDF Media Services will be presenting a range of HbbTV and OTT solutions, including a hybrid TV platform sharing the best of HbbTV and OTT, at IBC in Amsterdam.
According to TDF, hybrid TV has the potential to drive new audiences thanks to a start-over function directly available from the HbbTV set, the EPG, or a companion screen.
It also allows TV viewers to engage with synchronised services between the TV and a companion screen such as catch-up TV, VOD, content-related information or social TV.
The 'SynchroScreen' technology is based on a proprietary fingerprint solution.
Finally, it helps monetise services on multiscreen like HBO in the Nordics which displays its on-demand video store on the iPhone, iPad, smart TVs and Xbox consoles.