Jörn Krieger | 10-09-2013
The digitalisation of German TV households has continued to make progress in 2013, with the number of digital TV households rose by 3% compared with last year to 80.8%, according to the media authorities' new digitalisation report 2013.
30.3 million households now receive digital TV while 7.3 million households still solely rely on analogue TV. Following the analogue switch-off on Astra (19.2° East) last year, cable networks remain the only distribution platform still offering analogue TV in Germany.
Almost 43% of the population consume video content through the Internet. With 38.8%, more than one-third watch video content through a computer and only 16.7% on their TV set.
Regarding distribution platforms, DTH satellite reception has slightly grown and now equals cable subscriptions with 17.6 million households each. For the first time, more than half of cable customers (55.9%) receive digital TV – an increase of 7.7% compared with 2012.
DTT is used by more than four million households, representing 11% of all German TV households. The number of households solely relying on digital terrestrial television (DTT) has risen to 2.1 million. In regions in which commercial TV channels are offered in addition to the public channels, the share of DTT households is higher than in areas only served by the public broadcasters and amounts to 20.8% on average. The federal state with the highest DTT penetration is Bremen in which 26.6% of all TV households have opted for digital terrestrial television, followed by Berlin (24.5%) and Hamburg (20.6%).
The share of IPTV households rose to 4.9%, meaning that almost 1.9 million households receive television through an ADSL line provided by Deutsche Telekom, Vodafone or other telcos.
16.8% of all TV households – 10% more than in 2012 – have an Internet-capable TV set, with 61% having actually hooked it up to the Internet. This corresponds with 10.3% of all TV households.
Mobile TV consumption is still not very popular: Only 2.5% of households watch TV outside their home through a mobile network. DTT is used by 2.2% of households on mobile devices while on-the-go.
Digital radio managed to gain ground: 4.5% of the German population now use DAB+, with a total of 2.7 million digital radio receivers having been sold so far. 26.5% listen to radio through the Internet.
The digitalisation report 2013 is based on a survey conducted by market research institute TNS Infratest among 8,000 households. The full study can be downloaded free of charge on the Internet as a PDF document in both English and German.