QuickPlay launches multiscreen network PVR
Editor | 11-09-2013
As services battle to gain an edge in a TV everywhere environment, QuickPlay Media has launched a network recording (nPVR) solution for video service providers aiming to extend DVR-like capabilities to multiscreen services.
The cloud-based video managed service solutions provider of premium media to IP-connected devices, says that its nPVR will enable recording and playback of Live TV content on over-the-top (OTT) devices such as mobile phones, tablets, PCs, connected TVs and gaming consoles.
As live TV content is recorded and indexed for a configurable period of time in a cloud-based 'playback buffer', consumers are able to pause and record live TV, scrub back and forth during playback to time shift their viewing, and start playback at the beginning of their show automatically, regardless of what time they tune in. Users can also catch up with shows using a backwards electronic programme guide.
QuickPlay sees the new service as enabling cable operators and multiscreen service providers to launch new live TV services or to augment TV everywhere offerings with advanced features when used in conjunction with the firm's managed service. It believes that the features within the nPVR not only improve user experience and engagement, but also reduce the costs of hard drives and physical set-top boxes for customers when deployed by their multiscreen service provider. A further claimed service provider business benefit is the ability to govern and enforce publication rights and business rules without having to engage and pay VOD rights holders, with PVR also managing live content acquisition, transcoding, packaging, protection, storage and delivery.
"As consumers increasingly adopt and engage with multiscreen services, they come to expect the same features they get through a traditional TV experience on set-top boxes," explained QuickPlay chief marketing officer Charlotte Burke. "Multiscreen service providers must improve the user experience in order to meet consumer expectations and nPVR provides a unique set of features that can help give them an advantageous edge in this fast-maturing market."