blinkx brings original content channel to Buzz60 brand
Parent Category 11-09-2013
blinkx is partnering with Zazoom, the parent company of the Buzz60 video brand to create a co-branded channel of original video content entitled blinkx Buzz.
Zazoom, founded by a group of broadcast journalists, creates topical, short-form digital video that's delivered under the Buzz60 brand. blinkx Buzz will cover the hottest stories of the week and the most popular videos on blinkx.com — whether it be the latest celebrity scandals and bizarre headline news or movie trailers and music videos sweeping the Web.
The channel will join a suite of properties Zazoom is currently producing four previously announced original content series for blinkx: Ella TV, MomIQ TV, Giant Realm TV and blinkx TV.
"We are thrilled to team with Zazoom, a recognised brand for high quality, timely and entertaining videos amongst our audience, to expand our original video initiative and launch this co-branded channel," said Dan Slivjanovski, senior vice president and chief marketing officer of blinkx. "By creating original videos focused on the biggest stories of the week, we are able to package what's trending on the Web into a single channel with a unique and entertaining voice that should be extremely appealing to viewers and advertisers alike."