Jane Wolfe | 11-09-2013
On 1 October, sports entertainment channel Trace Sports will be rebranded as Trace Sport Stars and will offer unique behind-the-scenes access to sporting icons.
The brand's evolution reflects an editorial move to give the pay-tv channel a stronger focus on stars and sport celebrities and attract a wider, younger and more female audience.
The introduction of the new brand aims to provide immediate recognition and an indication of the channel's content.
Trace Sport Stars is also introducing new programmes made by international producers that aim to offer engaging viewer experiences relating to Sports celebs.
The brand's evolution has already started in two key markets, Africa and the UK.
Trace Sports reaches 30 million viewers across 103 countries worldwide.