Juan Fernandez Gonzalez | 11-09-2013
Atresmedia is to launch celebrity and lifestyle channel ˇHola! TV on cable platforms in the US and Latin America.
The channel targets the Latin audience, as it is completely in Spanish, and will premiere within the next few weeks.
ˇHola! TV will bring to TV the same type of content which its magazine namesake publishes. Royal families, celebrities, human interest stories, fashion and lifestyle will fill the schedule of the channel, which is the publishing house's first venture into the audiovisual market. "It's a great opportunity to make the ˇHola! brand grow, and it's a natural step in our strategy of reaching the multiplatform environment," explained Eduardo Sánchez Pérez, the magazine's editor.
ˇHola! is currently edited in 26 different versions around the world and has over 15 million weekly readers. The magazine is "especially strong in Latin America, where it's edited in almost every country, and we top the genre's figures," adds Sánchez Pérez.
The new pay-TV channel is headed by Ignacio Sanz de Acedo and is being produced from Miami. Atresmedia is in charge of programming strategy and content production, which is directly supervised by Grupo Planeta.
The project opens "a very attractive door to two markets with huge potential: Latin America and the Hispanic audience in the US," points out Javier Nuche, strategy director at Atresmedia.