Juan Fernandez Gonzalez | 12-09-2013
Honduras has started assigning its 14 DTT frequencies, and the only private one, which will cover the whole country, has been bought by Mexico's TV Azteca.
The signal will be under Azteca's control for 15 years and has ten DTT repeaters spread throughout the country which will cover Honduras' 18 departments.
The auction, which was carried out by Conatel, the Honduras telecoms authority, saw another three frequencies given to regional and local channels.
The competition for the only national channel increased the sale price from the initially expected $1.7 million to $3 million.
Some of the local frequencies experienced the same phenomenon. The channel purchased by Publynsa, which will cover the cities of Comayagua, Intibucá and La Paz, was estimated at $160,000 but $200,000 was finally paid. The same company bought the signal for the cities of Cortés, El Progreso and Santa Rita, paying nearly $400,000, and Grupo G bought another signal for $200,000.
Another seven signals have not yet been assigned.

Honduras has also decided to change its DTT standard to ISDB-T, which is the main standard being used in Latin America.
Many other countries in Central America have been speeding up the DTT transition processes recently, but the evolution of digital TV in Latin America is unequal. Some countries, such as El Salvador and Nicaragua, have not even decided what standard to use as yet.