Michelle Clancy | 12-09-2013
CNBC, the business-oriented cable channel, is looking to optimise its mobile and online broadcast capabilities with an integrated, high definition news production solution from Grass Valley.
This package of products and services allows CNBC staff access to stored media regardless of location, immediate access to content as it is being recorded and a collaborative work-in-parallel asset management layer for all aspects of content movement throughout CNBC's systems, ranging from desktop browsing to the final filing of finished content into an archive system.
"As the world's leader in business news, it is imperative that CNBC have the fastest, most efficient way to share content across all our platforms," said Steve Fastook, senior vice president of operations and engineering at CNBC. "With this new solution, we have successfully deployed an infrastructure that optimises our performance and helps us future-proof our ecosystem."
The production platform includes GV STRATUS, K2 Summit 3G multichannel media servers, EDIUS nonlinear editing systems and 17,000 hours of HD K2 SAN storage capacity.
"With consumers now wanting to access news content when and where they desire, it's imperative that CNBC be able to simultaneously edit stories for first and second screens, regardless of channel or geography," said Tim Thorsteinson, president and CEO at Grass Valley. "The deployment of GV STRATUS, K2, and EDIUS allows CNBC to create a multiplatform HD and proxy content network which enables this kind of multiplatform service delivery — be it for viewers who still enjoy traditional television or for individuals and organizations viewing content via the Internet."