Pascale Paoli-Lebailly | 12-09-2013
In 2012, sales of French television programming worldwide increased by 14.8% to reach 127 million, the highest level in the last 12 years (129.3 million in 2000).
Total exports including sales and pre-sales were up by 8% to 165.9 million, the highest level in the past 11 years (209.3 million in 2001) according to the new 2012 French TV statistics from CNC and TV France International released during the 13th annual Rendez-Vous in Biarritz.
This good performance is all the more significant owing to a general fall in programme prices, the collapse of markets in Southern Europe and in certain countries of Central Europe, along the increasing difficulty of selling to the traditional terrestrial networks.
French exporters have shown their "capacity for adaptation, and the shift they have made towards areas of growth such as Russia, Asia, Latin America, as well as new media," TVFI points out.
Worldwide pre-sales and foreign funding in co-productions for French television programming were down. Pre-sales dipped by 9.5% to 38.9 million, while co-productions slipped by 1.2% to 76.5 million.
In 2012, the growth in international sales of French programming was driven by animation, which was up for the fourth year in a row to 43.9 million (up 24.3% over 2011). Sales of drama (up 14.3% to 22.8 million) and documentaries (up 9.9% to 29.7 million) also increased. For the first time, the majority of French drama 61.5% was exported outside of Western Europe.
Similarly, sales of drama, game show and entertainment formats grew from 19.8 million in 2011 to 21.4 million in 2012 (up 7.9%).