September 14, 2013 08.54 Europe/London By Julian Clover

Bouygues Telecom is to launch a 200 channel OTT TV service, initially on the mobile phone, and later through IPTV. Bouygues has run a TV operation since 2005.
200 standard definition channels will be added to the platform, plus 10 channels on the Bbox, with 60 channels available to tablets and smart phones.
TDF-backed Cognacq-Jay Image will provide the technology to run the OTT service.
“Our strategy is to differentiate from our competitors thanks to the user-experience and the quality of our service. Thus we partnered with Cognacq-Jay Image, which has a great experience in video and workflow management. Thanks to the quality and coverage of our 4G network, our subscribers have access to a full “TV everywhere” user-experience with the best video quality possible. The expertise of the Cognacq-Jay Image engineering team has been greatly valuable as it encompassed broadband technology on every screen” says Franck Abihssira, head of Fixed Services and Content Division, Bouygues Telecom.
“Supporting Bouygues Telecom in the deployment of its multiscreen services was an exciting challenge because of the huge diversity of formats to address, but this is our expertise to manage this complexity” added Thierry Carpentier, CEO of Cognacq-Jay Image.
This service is fully hosted and monitored by the Cognacq-Jay Image’s OTT platform, which manages live recording, encoding and delivery of more than 2,000 TV streams.