September 14, 2013 10.11 Europe/London By Chris Dziadul

Cubiware has entered into a middleware licensing agreement with Sinwatec, a Russian company specialising in electronic marketing services (EMS) and the development and production of electronic devices.
Formerly known as Promsvyaz, Sinwatec is based in Ufa, Republic of Bashkortostan, and manufactures a line of set-top boxes for IPTV, cable, terrestrial, and media player applications.
Under the terms of new agreement, Sinwatec will become a reseller of Cubiware products, including CubiTV software that will run on Sinwatec manufactured hardware and offer the ability to work with the Cubiware back-office component CubiTV Portal.
Commenting on the agreement, Jakub Górski, CEO of Cubiware, said:
“We are thrilled to be working with Sinwatec to bring the full potential of advanced pay-TV to additional markets.

“Sinwatec’s reputation for value and innovation in this region will open doors for us and will provide an opportunity for pay-TV operators in this growing market to see first-hand what our CubiTV middleware and portal solutions have to offer.” Sinwatec STBs running CubiTV will be on display at IBC in booth 4.C60.