Michelle Clancy | 16-09-2013
Sony has announced that it will assist in promoting Nexidia broadcast workflow products and technology to select customers in the media and entertainment industry.
"This arrangement with Nexidia is an example of Sony's emphasis on collaboration with select companies for the benefit of our customers," said Steve Stubelt, vice president of new business and solutions development at Sony. "Promoting Nexidia's products to our customers exposes them to technology that could have a significant and positive impact on their operations."
Added Drew Lanham, senior vice president and general manager of Nexidia's media and entertainment division: "Sony has long-standing relationships with some of the leading innovators in film and broadcast, and a level of access that is hard to understate. These companies are precisely the ones that could really benefit from our products. Sony's introductions to decision-makers at these companies not only open great opportunities for Nexidia, but make the companies aware of products that can help them solve challenges in their existing workflows or enable workflows they didn't know were possible."