Michelle Clancy | 16-09-2013
At IBC 2013, RGB Networks is showing off its range of products designed to enable video service providers (VSPs) to expand, streamline and monetise TV everywhere deployments.
According to recent figures from Juniper Research, revenues from mobile and tablet television streaming are set to rocket to nearly $10 billion by 2017. As the number of end user devices accessing video content in live and on-demand settings continues to rise, network equipment is being put under increasing strain.
RGB's Video Multiprocessing Gateway (VMG) Gen 2 offers high capacity real-time transcoding. Tightly integrated with RGB's TransAct Packager for delivering live video services to any device, the pair can scale to meet growing demand for multiscreen services. The VMG Gen 2 is also integrated with RGB's ad insertion and network DVR solutions, providing VSPs with an end-to-end video processing solution for the delivery and monetisation of next-generation video services.
The 'just-in-time' packaging (JITP) capability of RGB's TransAct Packager enables VSPs to deliver on-demand services in an adaptive streaming environment without pre-packaging all their video assets in each of the predominant protocols. It thus reduces the need for costly storage and network bandwidth. RGB will show the JITP user interface for an nDVR deployment currently in use by a European customer.
Utilising advanced adaptive bitrate streaming to facilitate hyper-targeted advertising down to the neighbourhood, device or specific individual, RGB's Ad Insertion for Multiscreen (AIM) solution enables VSPs to migrate to an ad-based model for monetising video services to the multiscreen environment by delivering relevant ads in real time.
"This is a critical time in the evolution of the video delivery industry as video service providers are undertaking full-scale roll-outs of multiscreen services," said Simone Sassoli, vice president of marketing and business development at RGB. "As a key partner to many of the largest operators in the world, we've been through over 100 IP video deployments and have applied many lessons learned in the trenches to our Multiscreen 2.0 solutions. We look forward to sharing our next-generation technologies with visitors to this year's IBC show and helping them to streamline and monetise their multiscreen deployments."