September 16, 2013 08.21 Europe/London By Chris Dziadul
Russia’s TV industry is likely to see a major change in monitoring audiences from 2017 onwards, with leading broadcasters such as Channel One, Rossiya and NTV the main beneficiaries.
Kommersant reports that broadcasters, advertisers and agencies have effectively agreed that in four years time audience shares, as compiled by TNS Russia, will be monitored in all cities.
At present, they are only measured in the 74 cities throughout the country with a population of over 100,000 people.
Official Russian statistics say that at the beginning of this year there were 1097 cities in the country with a total population of 98.8 million.
A final decision on the change is expected in October.