Louise Duffy | 18-09-2013
Video advertising technology specialist Adap.tv, part of AOL Networks, has expanded its investment in Asia with the opening of its newest market presence in Japan.
Hisashige “Qz” Hashimoto will head up the operation as representative director of AOL Online Japan and Adap.tv’s Japan operations. Prior to joining Adap.tv, Hashimoto served as president of Brightcove K.K., leading the company’s operations in Japan.
Adap.tv’s Japan operations will draw upon the leadership of Hashimoto and a team experienced in building successful video ad businesses to capitalise on the growth in IP-delivered video content.
Hashimoto said: “Adap.tv is one of the most forward-thinking businesses in the online video ad industry and continues to build out the teams and technologies needed to capitalise on the global opportunity of online video.
“Japan is a burgeoning online video market, one that holds yet-untapped potential for video advertising. I am eager to lead Adap.tv’s Japan operations in helping marketers accomplish their brand goals in the region.”
Adap.tv president Toby Gabriner added: “Our approach is to invest strategically in high-opportunity global markets, and the establishment of our presence in Japan is a key part of our growth strategy. While previously operational in Japan via our regional hub in Sydney, having a regional presence led by Qz enables us to further scale within the region and introduce sophisticated video advertising technology to a fast-developing market.”
The opening of Adap.tv’s Japan operations follows the company's investment in a research and development centre in Hyderabad, India.
Yasushi Okue, current representative director of AOL Japan, will continue to keep his title and role in managing AOL’s media business in Japan, including the Japanese version of TechCrunch, Engadget and Autoblog.