Michelle Clancy | 18-09-2013
Ducks Unlimited and MOOSE Media have agreed to a two-year production and distribution relationship to produce and air DU TV on the Pursuit Channel in the third and fourth quarters of 2014 and 2015. The show will also be available online on the DU website and through Pursuit Channel's category-exclusive IPTV portal.
DU TV is currently airing on the Outdoor Channel and will continue to do so until the end of 2013.
DU TV host Field Hudnall will be joined next season by a team of waterfowling experts in a new format designed to keep the show entertaining and fast moving. Each show will feature waterfowling action from across North America, as well as segments on hunting tips and tactics, retriever training, wild game cooking, shot-gunning and conservation.
"DU TV has been one of the most important and effective tools we have to reach our core audience of waterfowl enthusiasts," said Ducks Unlimited CEO Dale Hall. "Our new agreement with the Pursuit Channel and MOOSE Media will help us get our message to more of that audience than ever before. We will reach millions of people through broadcasts on the Pursuit Channel. And, by also making the show available on the DU website, we have the potential to reach millions more. Our members want options for real-time access to the video information and entertainment produced by DU, which made a Pursuit Channel package extremely attractive."
MOOSE and DU will begin filming the next two seasons of DU TV this month at locations classified by DU as high priority conservation areas in Canada and the United States. "We are confident that combining our strengths with the capabilities and vision of MOOSE will equal a next-level television experience for Ducks Unlimited," said Ducks Unlimited chief communications officer Tom Fulgham. "We are reformatting the show to provide the kind of entertainment and information our viewers have asked for. At the same time, the show will emphasise the overarching importance of conservation and the critical habitat mission of Ducks Unlimited."
Ducks Unlimited is the world's largest non-profit organisation dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent.