As the High Efficiency Video Codec (HEVC/H.265) ecosystem is developing apace, Rovi and STMicroelectronics are teaming to give it a further boost across the digital entertainment ecosystem.
In practical terms the DivX developer and leading chip manufacturer are working so that ST can integrate HEVC decoding support for both streaming and downloadable content into its Cannes and Monaco set-top box System-on-Chip (SoC) families while Rovi is delivering an end-to-end solution for the creation, secure delivery, and playback of HEVC.
With the integration of Rovi HEVC technology into set-top box SoC platforms, the companies say that service providers will be able to utilise the benefits of HEVC to deliver high-quality video more efficiently to their customers. The DivX HEVC solution is designed to provide storage and bandwidth cost savings to service providers while enabling the deployment of new, enhanced services to their subscribers.
“We believe that HEVC will be a catalyst in accelerating high-quality video experiences across multiple screen devices from set-top boxes, TVs and PCs to smartphones and tablets,” commented Kanaan Jemili, senior vice president, product management at Rovi. “With our DivX HEVC solution integrated in SoC platforms for set-top boxes, we believe it will benefit service providers and operators looking to expand their capabilities, enabling the transition to IP video services in a more cost effective and scalable way.”
“Our vision of the next-generation consumer entertainment experience is aligned with Rovi’s mission to drive an interoperable multi-screen HEVC ecosystem forward for consumers’ enjoyment of high-resolution content,” added André Bertrand, strategic marketing director, Unified Platform Division, STMicroelectronics. “Interoperability with HEVC technology on our set-top box devices showcases advanced video-processing functionality and sets the bar for high-quality entertainment features on devices.”