Juan Fernandez Gonzalez | 18-09-2013
Over 20% of Ecuadorians are paying for TV, with nearly 50% paying for a direct-to-home (DTH) offer, according to the latest figures by Supertel, the country's telecoms authority.
The figure illustrates the growth of pay-TV in the whole country, in which only 5% of the population had a cable TV platform in 2003.
Nearly 850,000 subscriptions were counted in Supertel's report, which also estimates that 3.2 million people in the country watch pay-TV. Almost 400,000 subscribers are paying for a satellite service, while 380,000 have a cable connection and 70,000 watch through DTT services. The figures represent a 5.5% growth in Q2 compared to Q1.
The regions with the highest concentration of subscribers are Pichincha, Guayas, Manabí, El Oro and Azuay, which represent 74% of the whole market.
The pay-TV figures in the country have been fairly stable over the past few years, but rocketed up in 2010. From 7% penetration in 2009, the figures rose to 10% in 2010, 11% in 2011, 16% in 2012 and now 20% in 2013.
Supertel's report also points to a market with two different growth rates. In the cities the competition is high and the offers change fast to adapt to customers' demands, but the rural market shows similar characteristics to a monopoly, and usually there is a single pay-TV provider working in each zone.