Juan Fernandez Gonzalez | 18-09-2013
Latin America's direct-to-home (DTH) market will grow quickly over the next five years, from around 22 million subscribers in 2012 to over 46 in 2022, according to consulting company Northern Sky Research (NSR).
Most of this growth will be experienced up until 2017, when 40 million Latin Americans are expected to use a satellite platform.
The region's characteristics make it a good growing field for the DTH market, with Latin Americans currently representing almost 20% of the world's DTH subscribers. The NSR report also predicts that the region will experience the fastest growth over the coming years, especially among basic package subscriptions.
Long-term, premium HD subscribers will also see growth accelerate, as the middle-class is expected to grow solidly throughout the region.
According to the report, DTH penetration rates in the region are around 14%, and an increase in uptake of DTH services by existing TV households is also expected.
Total regional income is expected to increase by around $8.5 billion by 2022. By this time, basic packages will still represent the biggest portion of the market, but premium revenues will increase their share of the pie from the current 16% to 27%, up from $626 million to $3.25 billion.
The growth will mean some changes in the region, such as a growth in satellite network capacity and a deregulation of the markets, particularly in counties like Mexico which has a long history of governmental monopolisation.