Parent Category: News | 18-09-2013
It’s game on in the UK online video arena as film and TV streaming service blinkbox is unveil an aggressive marketing strategy highlighting what it claims is its edge in content breadth.
The multi-million pound ad campaign from the Tesco-owned video streaming service aims to show that it offers ten times more of the latest blockbuster films than Netflix and LOVEFiLM Instant.
The campaign coincides with the arrival of blinkbox Movie and TV cards arrive in Tesco stores. The cards, in £5, £10 and £20 denominations, go on sale in over 2,000 stores this month, offering credit to spend on blinkbox movies and TV shows. From 24 September to 15 October, Tesco is also launching an in-store promotion of blinkbox in 500 key stores, offering Movie and TV cards at half price and significant discounts on selected snacks, drinks, electrical items, DVDs, CDs and games.
The move marks the first time that Tesco has devoted so much in-store space to communicating the benefits of its digital services. The blinkbox service is available on a growing number of connected devices including games consoles, tablets, Smart TVs, Blu-ray players, set top boxes and PCs and Macs.
“This activity is about playing to our strengths and using the vast network of stores to communicate the significant benefits of blinkbox over our rivals,” said blinkbox COO Adrian Letts. “With millions of customers walking through Tesco’s doors on a weekly basis, we have a great opportunity to talk to them about the really exciting entertainment that blinkbox has to offer. “We want to help customers understand the benefits of blinkbox by adding some colour and theatre in stores. It’s an unprecedented level of in-store commitment to a digital service.”