September 18, 2013 12.21 Europe/London By Julian Clover
Blinkbox, the online movie service backed by supermarket Tesco, is launching an autumn marketing offensive designed to differentiate it from rivals Netflix and Lovefilm.
At the heart of the campaign is the claim that Blinkbox has ten times more ‘blockbuster’ movies than its two high profile rivals.
Large in store promotions, with the tag line Coming Sooner, will be supported by digital and print advertising.
Tesco is also launching Blinkbox movie and TV cards in £5, £10 and £20 denominations.
Blinkbox COO Adrian Letts said: “This activity is about playing to our strengths and using the vast network of stores to communicate the significant benefits of blinkbox over our rivals. With millions of customers walking through Tesco’s doors on a weekly basis, we have a great opportunity to talk to them about the really exciting entertainment that blinkbox has to offer.
Earlier this month Netflix announced plans to join the Virgin Media TiVo platform in a deal struck before the UK cablenet’s takeover by Liberty Global.