Jörn Krieger | 18-09-2013
German publishing house MairDumont, which publishes travel guides under the brand names Marco Polo, Baedeker Allianz and DuMont, is planning a thematic TV channel covering travel, culture and nature.
The German media authorities granted the channel a ten-year broadcast licence at their latest meeting in Berlin. Marco Polo, as it will be called, aims to provide background information on countries, regions and cities in reports, documentaries and portraits.
The channel will be distributed nationwide via cable networks and the Internet, with the launch planned for Q4 2013.
MairDumont holds 50% of the shares in operating company Marco Polo TV GmbH, with the other 50% being in the hands of media entrepreneur Jörg Schütte, founder of German cookery channel tv.gusto.
Marco Polo TV already offers city reports on video-on-demand (VOD) portals, for example on Kabel Deutschland, Entertain, maxdome and iTunes.