Joseph O'Halloran | 19-09-2013
After seemingly been eclipsed by arch rival Netflix for the last few months, OTT firm Hulu has hit back in a major content deal with the BBC for US subscribers.
Hulu and BBC Worldwide North America have had a working relationship since 2010. Under the terms of the new non-exclusive, multi-year agreement with BBC Worldwide North America—which the over the top firm believes will make it one of the premier destinations for premium British content in the US—the Hulu Plus bouquet will offer current and classic BBC hit programmes.
These will include Doctor Who, Top Gear, Sherlock, Luther Fawlty Towers and Blackadder. Additional series will roll out throughout 2013 giving Hulu Plus subscribers access to more than 2,000 episodes of new and landmark BBC Worldwide titles. A selection of BBC Worldwide library programmes will rotate through the free service.
"Hulu has enjoyed a strong collaboration with BBC Worldwide North America, from international co-productions to breakthrough exclusive shows that have been embraced in the U.S. by extremely passionate audiences," commented Andy Forssell, acting CEO and Senior Vice President of Content for Hulu. "By adding this expansive collection of premium BBC Worldwide programming, Hulu Plus solidifies its role as a top streaming platform for the best British programming available in the US.”
“Hulu has been a fantastic partner and innovator bringing many BBC flagship programs exclusively to the US online [video] audience. We are proud to have worked with them to premiere key BBC Worldwide titles like Misfits and Moone Boy, and, more recently, the upcoming release of one of our first co-productions together, The Wrong Mans,” added BBC Worldwide EVP Sales & Co-Productions Matt Forde. “With this exciting deal we hope the Hulu audience will continue to enjoy the shows they already love while discovering new gems to experience.”