Louise Duffy | 19-09-2013
News Corp Australia has appointed Jane Serember as general manager sales – SportsCentral.
SportsCentral leverages News’ partnerships with Fox Sports and its advertising representative, MCN, to provide an integrated sports offering across News’ print and digital assets and Fox Sports’ digital and broadcast products.
Serember is currently general manager of sales at The Australian.
News Corp Australia’s group director of sales, Fiorella Di Santo, said: “SportsCentral’s reach is unparalleled in the market. It offers advertisers the biggest sports audience in Australia through best-in-class, multi-platform commercial opportunities across News, Fox Sports and MCN. Jane is a fantastic, results-driven sales leader and I’m delighted that she has agreed to lead this team.”
Serember added: “I’m very excited to be taking on the role as general manager sales at SportsCentral. Sport is an integral part of the Australian psyche. The expertise and opportunities News, FOX SPORTS and MCN all bring into this single advertising unit is an incredibly compelling proposition for advertisers.”