September 20, 2013 11.03 Europe/London By by Robert Briel, CTAM Eurosummit 2013, Barcelona
“Not delivering to the TV Everywhere promise means your customers are building their own solution, however imperfect,” warned Cornel Ciocirlan, CTO EMEA, Arris.
“The consumer is king and is watching more content in more ways,” he said during the TV Eveywhere panel at the CTAM Eurosummit 2013.
“Take the example of Netflix, that gives consumers a great experience. Its is now the challenge to operators is to offer the same experience with a huge choice of content.”
Jon Sichel, MD UK and EMEA, Scripps Networks, told the audience that the broadcaster now has ten apps in the US. “In Europe iTV Everywhere means something very different, while in the US it is all about authentication and keeping the walled garden.”
Scripps is working with dynamic ad insertion in the US, while in Europe different models are used, “sometimes we get paid for it. Luckily we are in the unique position that we own the rights to practically all our content, so we can offer catch-up TV in the UK and VOD in Europe.”
“TV everywhere means 100 different things to 100 people, but the key question is how do we preserve pay-TV ecosystems while offering consumers what they want. TV everywhere is not driving business, bu is core to our thinking.”
Nick Thexton, VP and CTO, service provide video technology group Cisco, said “Cost sfor content owner to make content available could be quite substantial, but it should not be just a defensive move, but a new source of revenu. We are trying to reduce costs.”