Louise Duffy | 23-09-2013
Foxtel has announced Presto, a new online entertainment service offering a monthly pass to stream Foxtel Movies, providing live and on demand access to its movie content.
Presto, due to launch later this year in Australia, will have a regularly updated collection of films and will be ad-break-free for AUD$24.99 a month. It will feature content under licence to the Foxtel Movies channels including box office releases of 2012 at launch along with on demand access to the Foxtel Movies vault of recent and older favourite movies.
Richard Freudenstein, Foxtel chief executive, said: “Australians are hungry for different ways to experience great entertainment when they want and how they want. The launch of Presto as a second brand allows us to meet the needs of different customer segments more effectively and is another way Foxtel is continuing to make its content more accessible.
“Foxtel offers distinctive ways to watch: the market-leading full Foxtel service for the whole family, complete with the widest range of channels, high quality products like iQ, HD and Foxtel Go. We also offer flexible and spontaneous access to our content with Foxtel Play.
“Presto is the next major step in offering customers a product that’s just right for them. Presto will be a great online service for movie lovers with streaming through an intuitive interface and great movies backed by curated collections, recommendations and critics reviews.
“Our aim is to utilise Foxtel’s assets and expertise in a smart way to capture a healthy share of the growing digital market. We are already investing in content, platforms and experiences to delight movie-loving customers so it makes sense that we launch Presto as part of our digital media content strategy.”
Presto includes access to all seven live Foxtel Movies channels: Foxtel Movies Premiere, Foxtel Movies Comedy, Foxtel Movies Drama/ Romance, Foxtel Movies Thriller/ Crime, Foxtel Movies Action/ Adventure, Foxtel Movies Family, and Foxtel Movies Masterpiece without the need to buy-through a basic tier.
Foxtel Movies offers content from MGM, NBCUniversal, Paramount Pictures, Roadshow Films, Sony Pictures Entertainment, Twentieth Century Fox, The Walt Disney Company, Warner Bros. Entertainment, Hopscotch Entertainment One, ICON, Studiocanal and Transmission Films.
Presto will launch initially for PC and Mac computers and will be available on compatible iOS and Android tablets to Presto subscribers shortly after. It will be available to all Australians with a suitable internet connection. Users will be able to connect in minutes and will be free to come and go from the service on a monthly basis, with no lock-in contract.