Parent Category:News| 23-09-2013
Univision's sports division is to produce Primero y Diez Presentado por Bud Light, a Web series offering the latest US NFL football league news in Spanish. One new episode will be released each week, until the close of the NFL season.
"Our first season-long, branded effort marks a turning point for Hispanic football fans," said Juan Carlos Rodriguez, Univision Deportes' president. "By providing up-to-the-minute news, analysis and highlights we are able to provide fans with a more relevant and complete overview of the NFL season."
The Web series will be filmed each week at Univision's sport studios in Miami. Primero y Diez will feature mainstay network talent as well as special guests. Each segment will last 30 minutes and, as well as commentary and analyses, the series will preview and promote upcoming games, taking a special look at the playoffs leading to Super Bowl.
Primero y Diez will be available on-demand on NFL.com/Español for the duration of the season, giving viewers the opportunity to watch past and current episodes before the season comes to an end. Univision Deportes will also promote Primero y Diez across all media platforms, including Univision Network's weekly sports shows.