Pascale Paoli-Lebailly | 23-09-2013
Côte Ouest, one of Africa's main content distributors, has signed a catalogue deal with Viacom for exclusive sales representation across the African continent, excluding South Africa.
The five-year deal includes titles such as Real Husbands of Hollywood, Let's Stay Together and Reed Between the Lines.
Côte Ouest is adding Viacom to the range of other US companies with which it has TV and film content distribution deals, including Disney, CBS and Warner.
The company also has an exclusive partnership with Brazil's Globo TV for a portfolio that includes the latest hit telenovelas, as well as feature films and documentaries.
Reporting a 30% year-on-year growth in sales activity for the first half of 2013, the company also wants to bolster its position and build on this growth.
It has announced the recruitment of new senior staff and the opening of a regional sales office ahead of DISCOP Africa and MIPCOM.
In addition to Côte Ouest's established offices in Abidjan (Ivory Coast), Casablanca (Morocco) and Ebene (Mauritius), it has opened a regional sales office in Kinshasa (Democratic Republic of the Congo).
Patrick Akushie, previously commercial manager for Agence France-Presse across Nigeria, Ghana & Cameroon, has been appointed regional sales manager, Lagos.
Côte Ouest has bolstered its digital profile and capabilities with the appointment of Olivia Dadie as digital communication specialist to drive the company's digital and social communication strategies across online and social media channels.