Editor | 24-09-2013
Last week it was launching special content deals for subscribers to its blinkbox online video service; this week Tesco has launched a £119 video capable tablet.
Aiming to address what it sees is a gap in the market for affordable tablets, the UK supermarket giant says that with its new £119 7-inch Hudl device it will open up a world of entertainment and connectivity for its 20 million customers and more.
The device, based on the Android Jellybean 4.2.2 operating system, uses a 1.5 GHz quad-core processor and offers dual-band Wi-Fi to boost streaming video through the home. The 7-inch HD display offers a resolution 243 pixels per inch in order to show HD movies in 16:9 widescreen. It has up to nine hours’ video battery life and 16 GBytes of memory which can be extended to 48 GBytes.
Cementing the links between content and hardware, Hudl also provides instant access to Tesco’s full range of digital services through a dedicated launcher button. These include blinkbox films and TV, music and Clubcard TV, which offers free films and TV programmes exclusively for members of Tesco’s loyalty scheme.
Commenting on the launch, Tesco Chief Executive, Philip Clarke, said: “Hudl…[is] the first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts.
“Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few.”