September 24, 2013 13.35 Europe/London By Robert Briel
Viacom International Media Networks (VIMN) is expanding its coverage across CEE with a new distribution partnership signed with RCS-RDS.
The deal will expand and broaden VIMN’s coverage in the region via its channels Nickelodeon and Comedy Central.
Bartosz Witak, general manager, CEE and Israel, VIMN, said: “RCS-RDS is one of the biggest distribution partners in the Central European region and it plays an especially important role in our regional growth. Therefore, we consider placing our agreement with RCS as one of the great successes of the year.”
Comedy Central regularly comes in as first among the most viewed Hungarian cable channels and Nickelodeon will be available in more households in Hungary and Romania with the new deal; an additional 3 million households in Romania and 500,000 new households in Hungary from this October.