Louise Duffy | 25-09-2013
Singaporean broadcaster MediaCorp Channel 5 has commissioned activeTV Asia to make a new original health/lifestyle series, that examines the foods Singaporeans enjoy every day.
Currently in production, The Food Detectives is hosted by foodie and health ambassador Nikki Muller and uncovers the secrets, investigates the options and dispels the myths on a number of prime food suspects, including chicken, fruit juice, chocolate, table sauces, nuts, noodles and curry.
The 14-part series is supported by the Media Development Authority’s Public Service Broadcasting fund and marks the first time activeTV has worked directly with MediaCorp.
Assisting The Food Detectives team is UK-based TVF International, which is on board as consulting partner.
Marc Checkley, activeTV’s VP of development and co-executive producer on the series, said The Food Detectives brings a fun and engaging perspective to health and food science.
“It’s ultimately about making informed choices, revealing little known facts and changing the way we think about the food we buy and consume. The time is ripe in Singapore for such a series as palates are diversifying and kids and adults are eating a range of different foods.”
Checkley added that the series also delves into food packaging and where food in Singapore – which imports more than 90% of its produce – originates.