Michelle Clancy | 26-09-2013
Big-box retailer Target has released its own video streaming entry, dubbed Target Ticket. It offers access to 30,000 movie and television titles available to buy or rent, download or stream at home or on-the-go, starting at $0.99.
There are no subscription or sign-up fees, plus REDcard holders receive 5% off each purchase. The service is available on PC and Mac, Android and iOS mobile devices, Roku, Xbox 360, Samsung televisions and Blu-ray players, with availability on additional devices in the coming months.
The service mainly caters to families with children, with a host of parental controls that offer a differentiation option. Target partnered with Common Sense Media to give access to thousands of reviews, making it easier for parents to choose the right content for their children. In addition to an overall quality rating, guests can set filters according to age-appropriateness, level of violence, profanity, MPAA and TV parental guidelines, putting guests' in control of the content they deem appropriate for viewing. Parents can also customise a profile for each family member, allowing multiple viewers to watch their preferred content simultaneously on different devices.
"Many of our guests told us that streaming and viewing videos is complicated, so we created Target Ticket to simplify the experience," said Anne Stanchfield, divisional merchandise manager of entertainment at Target. "Target Ticket will help guests who are looking for a kid-safe, easy-to-use service that mirrors what they have come to expect from Target's entertainment offerings – a premium selection of the newest titles plus exclusive content, all at an affordable price."