Parent Category: News| 26-09-2013
Shady Films, the production company of Eminem and Paul Rosenberg, has come on board as an equity partner in hip-hop lifestyle Website WatchLOUD.com. As part of a partnership with multimedia entertainment studio Electus, Shady Films will grant WatchLOUD the exclusive first look at all digital and television projects.
The deal formalises a year-long collaboration between the two companies.
WatchLOUD and Shady Films first teamed up in mid-2012 with the creation of the YouTube original series Detroit Rubber, a reality show about Burn Rubber, a popular sneaker shop in the Midwest. The series, which debuted on the LOUD YouTube channel in January 2013 and has been viewed more than three million times, is currently in post-production on its second season for the Web, and there is a pilot episode in development for the FUSE television network.
Other collaborations include CRWN, a live interview series pairing the biggest names in hip-hop with long-time music journalist Elliott Wilson; and NUE Agency, and the upcoming series LOUD's Behind the Album, which documents the process of recording an album as a trans-media companion to the album itself. The first season, with Shady Records' rap supergroup Slaughterhouse — composed of Crooked I, Joe Budden, Joell Ortiz, and Royce da 5'9" — will debut later this year.
"Shady Films shares WatchLOUD.com's goal of employing creative vision and a fresh, unique point of view to create premium content with a focus on the music and lifestyle of today's multicultural young adults, making them a perfect partner," said Ben Silverman, founder and chairman of Electus. "Plus, Eminem and Paul Rosenberg have been leading entrepreneurs on the forefront of the hip-hop community since the early 90s and I'm excited to see what we will continue to create together."