Rebecca Hawkes | 26-09-2013
Latin American movies are to be included in Emirates inflight offering following a new deal with passenger entertainment provider IFE Services.
The films are "carefully selected" from well-established studios in Mexico and Brazil as well as the developing industries of Uruguay and Columbia, said IFE Services, and include the acclaimed titles El Verano de Los Peces Voladores (The Summer of Flying Fish) and ROA.
IFE Services will manage the digital encoding of the movies for onboard delivery across Emirates' audio visual on-demand (AVOD) system, known as ice (information, communication and entertainment). Passengers will be able to choose from six Latin American movies that will be regularly updated.
"The Latin American film industry is currently enjoying a renaissance with a growing number of local, highly talented film-makers producing movies for the region's 600 million film-goers. The movie production industry continues to thrive in the larger traditional markets of Brazil and Argentina alongside unprecedented growth in emerging markets such as Chile and Venezuela," the companies' statement said.
IFE Services also supplies African movies to Emirates in languages including Afrikaans, Arabic, English, French, Kikuyu, Swahili and Zulu, following an earlier deal announced in March 2013.
Emirates' ice system has been voted the World's Best Airline Inflight Entertainment for nine consecutive years by Skytrax. Its latest digital widescreen system offers up to 1,500 channels of entertainment, including over 300 films, hundreds of TV shows, and thousands of musical choices.