Juan Fernandez Gonzalez | 27-09-2013
Spain's audiovisual producers experience a 13.2% growth in exports last year, and the reduced business opportunities at home have made the Hispanic markets on the other side of the Atlantic gain in importance.
The figures come from the annual report of FAPAE, the Spanish audiovisual producers' association, which was presented at the San Sebastián International Film Festival.
The growth is mostly driven by the US and Latin American markets which represent nearly 40% of the total exports. Cinema is still the most successful format, with 42% of the whole sales and over €50 million invoiced. Indeed, Spain's cinema invoiced 25% more outside the country than within in. Apart from Europe, where Spain's films have a stable market, US and Latin America represented over 50% of the movie sales in 2012.
TV format exports generated €44 million for the Spanish industry. Over 30% of total sales abroad were of series and entertainment shows. Again the US and Latin American markets are among the best buyers according to FAPAE. The report names Globomedia's El Barco, Boomerang TV's El Secreto del Puente Viejo and La Competencia's show Con el Culo al Aire as the most sold formats, both for ready-to-broadcast and local adaptation.
Spain's animation sector also saw growth in 2012. Around 25% of the total exports were animated formats and 38% of the sector's total income came from international sales. For example, Lucky Fred from Imira Entertainment will be broadcast in 160 countries.