thePlatform sends linear pay-TV to the cloud

Michelle Clancy | 27-09-2013

thePlatform has introduced the white-label Virtual TV Framework to enable cable, satellite and IPTV service providers to replicate their 24-hour, live linear programming and video-on-demand (VOD) television services via the cloud.

To date, most online video viewing has been limited to VOD or short-term live events because of technical and financial challenges. Using thePlatform's mpx video publishing system, the Virtual TV Framework provides cloud-based management of linear TV, VOD, enhanced discovery and personalisation, targeted adverting, commerce, content protection and multiscreen user interfaces (UIs).
"Our customers can now transition to TV services that incorporate the best of TV, and the best of the Web," said Ian Blaine, CEO of thePlatform. "Our Virtual TV Framework is the culmination of more than a decade of technical experience managing video for many of the largest TV and media companies in the world. It's not a monolithic stack, but rather an open framework that gives them greater flexibility and cost control. mpx is engineered to work in parallel with legacy TV systems leveraging existing infrastructure investments while providing a clear migration path to an all-IP based architecture."