Bundesliga launches YouTube channel
Jörn Krieger | 28-09-2013
Germany's national football association Deutsche Fußball Liga has set up a YouTube channel to keep international football fans up to date with the happenings in the German football league, Bundesliga.
The free-of-charge offering includes highlights and goals, reports about players, funny scenes and videos from the Bundesliga history.
The target group are Bundesliga fans in foreign countries, mainly the USA, Japan, Russia and Poland. The YouTube channel is not available in German-speaking Europe for rights reasons.
An editorial team produces new clips in English language each day. There will be around 20 videos each week tailor-made for the fans in the different countries.