Fox brings Life and MundoFox to Latin America
Juan Fernandez Gonzalez | 29-09-2013
Fox International is bringing Fox Life and MundoFox to Latin America. The channels will available from 4 November, for more than 70% of the Latin audience.
Fox Life will be similar to Utilísima, focusing on lifestyle, but trying to target a younger audience. The channel will include international shows featuring chefs Jamie Oliver and Gordon Ramsay, showing for the first time in the region. According to Fox, lifestyle has been the subgenre that has experienced the greatest growth in the region during the past year.
MundoFox is a entertainment channel produced exclusively for the region with Hispanic content, including movies, reality shows, series and original productions.
Diego Reck, senior VP for marketing at Fox, said: "With MundoFox we are betting on generating Latin versions of worldwide hits such as E.R, Malcolm in the Middle or Breaking Bad, either self-producing or collaborating with other companies."